
OUR COMMITMENTS
Founded by two automotive and training professionals, Genius Factory aims to support the transformation of automotive distribution
and enhance the customer experience.
With ten years of professional training experience,
serving the largest automobile manufacturers,
We professionalize the Product Genius profession through dedicated recruitment and training.
Jean-Michel Callet
10 years of marketing experience, notably at the headquarters of Mercedes Benz. 10 years of creating and leading training courses in the automotive industry. Director of JMC Conseil in Marseille.
Product Genius is a new profession; it therefore deserves new selection criteria and specific training that prepares future product experts and their management.
Jean-Michel Callet
Sebastian Henry
Sebastian Henry
10 years of sales and marketing experience at Jaguar LandRover.
10 years of Commercial Management at the headquarters of Bentley Motors and Automobili Lamborghini.
Manager of the SH2 agency in Paris.
The automobile industry is undergoing a technological transformation. The demands for advice and service are greater. Mastery of digital technology is essential for customer support.
Integrating a product expert into dealerships is the only way to respond to these profound transformations.
Le contenu pédagogique de Genius Factory est élaboré sous la direction de JMC Conseil, agence de formation enregistrée à Marseille.

La stratégie commerciale et marketing a été conçue avec l'aide de l'agence SH2, spécialiste de naming et branding, basée à Paris.