The training
Genius Factory is the first training course for the profession of product expert .
Our 210 hours of theoretical and practical courses deliver the unique skills that guarantee excellence.
For you dealers, the assurance of an expert who will boost your business from day one!
For you, the candidate, comprehensive training in all aspects of automotive distribution which will offer you exciting professional prospects !
6 weeks
of course
2 weeks
in concession
210 hours of lessons
70 hours of training
Training content
Understanding the profession
General automotive culture
Organization of distribution
Challenges of the current change
Role of the Product Genius
Communication
Communication techniques
Understanding the customer profile
Situational Intelligence
Media training and video analysis
Automotive knowledge
Automotive technologies
Connected vehicles and applications
Hybridization and electrification
Autonomous vehicles
Digital transformation
Image and online notoriety
Social media animation
Remote customer relations
Digital tools
Methodology
Vehicle configuration
Vehicle presentation, handover
Road test
CRM optimization and loyalty
Reviews
Weekly written tests
Role plays and video productions
Internship period debriefing
Final evaluation for validation